NAPAPIJRI | Kojey Radical 'Future Tees in the Making' 

Commercial, Social Campaign

Winner for Technical Innovation @TheDrumAwards Highly Commended for Most Effective Use of VR and AR.

 

A making-of documentary for the 'Future Tee', an augmented reality t-shirt designed by Kojey Radical to celebrate the arrival of the Napapijri Carnaby Street store. Project featuring several films, teasers, OOH ads a Spark AR face filter, Carnaby St drop queue of 102 people and of course the AR t-shirt.